In recent years, the fashion industry in India has witnessed a significant shift towards sustainability and ethical practices. Consumers are increasingly demanding transparency and eco-conscious offerings, leading to the rise of sustainable fashion brands across the country. Let’s explore the top 10 sustainable fashion brands in India for 2025.
1. Fabindia
Fabindia is renowned for its use of traditional Indian crafts and techniques. They prioritize sustainable sourcing of materials and promote rural artisans.
Why People Prefer Fabindia:
Consumers appreciate Fabindia’s commitment to preserving Indian heritage while offering contemporary designs that appeal to a wide audience.
2. Anita Dongre
Anita Dongre is known for her eco-friendly collections and efforts towards promoting sustainable fashion through her brand.
Why People Prefer Anita Dongre:
Customers are drawn to Anita Dongre’s exquisite craftsmanship, use of organic fabrics, and support for local artisans.
3. Upasana
Upasana focuses on sustainable and ethical fashion by incorporating organic cotton, natural dyes, and empowering local communities.
Why People Prefer Upasana:
Upasana’s dedication to fair trade practices and social responsibility resonates with conscious consumers seeking eco-friendly choices.
4. Bhusattva
Bhusattva stands out for its avant-garde designs crafted from organic and sustainable fabrics, promoting a mindful approach to fashion.
Why People Prefer Bhusattva:
Customers value Bhusattva’s unique designs, commitment to sustainability, and emphasis on creating a positive impact on the environment.
5. Pero
Pero is celebrated for its handcrafted clothing using traditional techniques and sustainable practices, showcasing the beauty of Indian craftsmanship.
Why People Prefer Pero:
Pero’s focus on preserving artisanal skills, attention to detail, and timeless designs attract discerning consumers seeking authentic and sustainable fashion.
6. No Nasties
No Nasties is a pioneer in organic and fair trade clothing, offering a range of stylish basics that are ethically produced and environmentally friendly.
Why People Prefer No Nasties:
Consumers choose No Nasties for its transparency, high-quality organic cotton garments, and ethical manufacturing processes that support farmers and workers.
7. Doodlage
Doodlage redefines sustainability with its upcycled fashion, transforming textile waste into trendy clothing, promoting zero waste fashion.
Why People Prefer Doodlage:
Doodlage’s innovative upcycling techniques, unique designs, and eco-conscious approach appeal to fashion-forward individuals looking for sustainable alternatives.
8. Chola the Label
Chola the Label combines sustainability with edgy designs, using upcycled materials and promoting inclusive and diverse fashion.
Why People Prefer Chola the Label:
Customers are drawn to Chola the Label’s bold and unconventional style, commitment to sustainability, and celebration of individuality.
9. Taaka
Taaka focuses on minimalist, versatile clothing made from organic fabrics, emphasizing timeless designs and ethical production methods.
Why People Prefer Taaka:
Taaka’s clean aesthetic, sustainable ethos, and emphasis on quality over quantity resonate with conscious consumers seeking wardrobe essentials with a lasting impact.
10. Doodlni
Doodlni is known for its playful and sustainable approach to fashion, offering quirky designs made from eco-friendly materials.
Why People Prefer Doodlni:
Doodlni’s whimsical designs, use of sustainable fabrics, and focus on creativity and sustainability make it a favorite among fashion enthusiasts seeking unique and eco-conscious pieces.
In conclusion, the future of the sustainable fashion industry in India looks promising, with an increasing number of brands embracing eco-friendly practices, innovative approaches, and ethical values to meet the growing demand for sustainable fashion choices.


