The UAE beauty industry is witnessing a remarkable transformation with cutting-edge innovations and evolving consumer preferences. From skincare to makeup, here are the top 10 cosmetic brands setting trends in the UAE in 2025.
Luxuria
Luxuria’s organic ingredients and sustainable packaging resonate with eco-conscious UAE consumers. Their anti-aging serum and cruelty-free lipsticks have gained a loyal following.
GlowGenix
GlowGenix’s patented LED face mask technology and personalized skincare regimens have revolutionized the beauty routine of UAE consumers, offering customized solutions for every skin type.
Royal Velvet
Royal Velvet’s opulent packaging and high-end ingredients appeal to consumers seeking luxury in their skincare products. The brand’s gold-infused serums and diamond dust highlighters are coveted for their efficacy and exclusivity.
Velvet Rose
Velvet Rose’s emphasis on inclusivity and diversity has struck a chord with UAE consumers. Their wide range of foundation shades and vegan formulas have made them a favorite among makeup enthusiasts across the country.
AquaAura
AquaAura’s innovative water-based makeup line is perfect for the humid climate of the UAE. Their long-lasting formulas and SPF-infused products offer protection and radiance, making them a popular choice for everyday wear.
Divine Beauty
Divine Beauty’s commitment to clean beauty and transparent labeling has earned the trust of UAE consumers. Their natural ingredients and minimalist approach to skincare cater to the growing demand for sustainable products.
Crystal Clear
Crystal Clear’s innovative skincare gadgets, such as the ultrasonic skin spatula and facial steamer, bring salon-quality treatments to the homes of UAE consumers. The brand’s emphasis on at-home spa experiences has garnered a dedicated following.
Essence of Dubai
Essence of Dubai celebrates local heritage by incorporating traditional ingredients like saffron and rosewater into their skincare range. UAE consumers value the brand’s connection to their roots and the luxurious experience it provides.
Golden Glow
Golden Glow’s 24K gold-infused skincare products epitomize luxury and glamour. UAE consumers indulge in the brand’s decadent masks and serums, seeking a radiant complexion fit for royalty.
Beauteous
Beauteous’s commitment to innovation extends to their sustainable packaging and cruelty-free formulations. UAE consumers appreciate the brand’s dedication to ethical practices and cutting-edge beauty solutions.
In conclusion, the future of the cosmetic industry in the UAE looks promising, with brands embracing sustainability, technology, and inclusivity to cater to the diverse needs of consumers in this dynamic market.

