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In 2025, sustainability in the fashion industry has become a top priority for Indian consumers, leading to the rise of several popular brands that are committed to ethical practices, environmental conservation, and fair trade. Let’s take a look at the Top 10 most popular sustainable fashion brands in India:
1. Ethicus
Known for its handwoven sarees made from organic cotton and natural dyes, Ethicus has gained popularity for its promotion of traditional Indian craftsmanship while prioritizing sustainability.
2. No Nasties
No Nasties focuses on creating organic and fair trade clothing, primarily t-shirts and casual wear, appealing to the growing segment of conscious consumers who value transparency and ethical sourcing.
3. Anokhi
Anokhi’s block-printed textiles and garments have captured the hearts of eco-conscious fashion enthusiasts, blending contemporary designs with sustainable practices rooted in India’s rich artistic heritage.
4. BLabel
Specializing in upcycled and recycled fashion, BLabel has carved a niche for itself by transforming waste materials into trendy, eco-friendly clothing items that resonate with the environmentally conscious youth.
5. Doodlage
With a focus on zero waste production and innovative design techniques, Doodlage offers stylish clothing from upcycled fabrics, making it a favorite among fashion-forward individuals seeking unique and sustainable pieces.
6. Bodice
Bodice’s minimalist yet chic aesthetic combined with its commitment to ethical practices and sustainable materials has propelled it to the top of the sustainable fashion scene in India, attracting a loyal following of conscious consumers.
7. Ka-Sha
Known for its fusion of traditional Indian textiles with contemporary silhouettes, Ka-Sha embodies a perfect blend of sustainability and style, appealing to fashion lovers who appreciate craftsmanship and eco-friendly fashion choices.
8. Pero
Pero’s handcrafted garments made from organic cotton and natural fibers showcase intricate detailing and a bohemian charm that resonates with consumers looking for sustainable luxury and timeless elegance.
9. Upasana
Upasana’s commitment to social impact and sustainable fashion practices has earned it a loyal following among conscious consumers who value transparency, ethical sourcing, and empowering local artisans.
10. Okhai
With a focus on empowering rural women through skill development and employment opportunities, Okhai’s handcrafted clothing and accessories celebrate India’s diverse craft heritage while promoting sustainability and social responsibility.
