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India’s beauty industry has been flourishing in recent years, with a plethora of new brands entering the market. As of 2025, the beauty and skincare sector continues to be one of the fastest-growing product categories in the country. Let’s explore the top 10 most popular beauty brands in India that have captured the hearts of consumers:
1. Ayouthveda
Ayouthveda has become a household name in India, known for its Ayurvedic skincare products that blend traditional techniques with modern technology. Their range of serums, creams, and masks cater to a wide range of skin concerns.
2. Sugar Cosmetics
Sugar Cosmetics has revolutionized the Indian beauty industry with its vibrant range of makeup products. From long-lasting lipsticks to eyeshadow palettes, Sugar Cosmetics offers high-quality products at affordable prices.
3. Plum Goodness
Plum Goodness is a vegan and cruelty-free brand that has gained a loyal following for its natural skincare products. Their products are free from harmful chemicals and are suitable for all skin types.
4. WOW Skin Science
WOW Skin Science is known for its range of hair care and skincare products that are enriched with natural ingredients. Their products are designed to address specific skin and hair concerns effectively.
5. Mamaearth
Mamaearth is a brand that focuses on creating safe and toxin-free products for mothers and babies. Their range of skincare products for both adults and children has garnered widespread acclaim.
6. Nykaa
Nykaa, a beauty retail giant, has also ventured into creating its own line of beauty products. From makeup to skincare, Nykaa offers a diverse range of products that cater to every beauty need.
7. Juicy Chemistry
Juicy Chemistry is a brand that is dedicated to creating organic and sustainable skincare products. Their range of cold-pressed oils, face masks, and serums has gained popularity among eco-conscious consumers.
8. The Face Shop
The Face Shop, a Korean skincare brand, has made waves in the Indian market with its innovative and high-quality products. From sheet masks to cleansers, The Face Shop offers a wide range of products for all skin types.
9. Biotique
Biotique is a brand that draws inspiration from Ayurveda to create effective skincare and hair care products. Their products are infused with natural ingredients and are renowned for their affordability.
10. Forest Essentials
Forest Essentials is a luxury Ayurvedic brand that offers a range of skincare, hair care, and wellness products. Their products are crafted using traditional techniques and premium ingredients, making them a favorite among those seeking a touch of luxury in their beauty routine.
